{"allowContribute":false,"item":{"artifactHtml":"\u003cstyle\u003e\n  :root{--paper:#FCFDF9;--ink:#1A1E1C;--ink2:#5B6360;--accent:#B45309;--accent2:#0E7490;--soft:#FFF7ED;--soft2:#ECFEFF;--hair:#E7E5E4;--ok:#15803D}\n  :root[data-theme=\"dark\"]{--paper:#121413;--ink:#E8EDE9;--ink2:#9AA3A0;--accent:#FB923C;--accent2:#22D3EE;--soft:#1E1910;--soft2:#0F2023;--hair:#2A2E2D;--ok:#4ADE80}\n  .doc{background:var(--paper);color:var(--ink);padding:28px 32px;font:15.5px/1.78 -apple-system,\"PingFang TC\",sans-serif}\n  header{border-bottom:1px solid var(--hair);padding-bottom:18px;margin-bottom:20px}\n  .eyebrow{font:700 11px ui-monospace;letter-spacing:.14em;color:var(--accent);text-transform:uppercase}\n  h1{font-size:24px;margin:10px 0 8px;font-weight:800}\n  .lede{color:var(--ink2);font-size:13.5px;margin:0}\n  h2{font-size:17px;margin:24px 0 10px;font-weight:800}\n  p{color:var(--ink2);font-size:14px;line-height:1.7;margin:8px 0}\n  table{width:100%;border-collapse:collapse;font-size:13px;border:1px solid var(--hair);border-radius:10px;overflow:hidden}\n  th{font:700 11px ui-monospace;background:var(--soft);padding:9px 11px;text-align:left;border-bottom:1px solid var(--hair)}\n  td{padding:9px 11px;border-bottom:1px solid var(--hair);color:var(--ink2);vertical-align:top}\n  td:first-child{color:var(--ink);font-weight:600}\n  .callout{display:flex;gap:12px;padding:13px 15px;background:var(--soft);border-left:3px solid var(--accent);border-radius:10px;margin:14px 0}\n  .callout .tag{flex:none;font:800 11px ui-monospace;color:var(--accent)}\n  .callout div{font-size:13.5px;color:var(--ink2)}\n  section[data-cube=\"stats\"]{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px;margin:16px 0}\n  .stat{background:var(--soft);border:1px solid var(--hair);border-radius:12px;padding:13px 14px}\n  .stat .k{font:700 11px ui-monospace;color:var(--accent)}\n  .stat .v{font-size:19px;font-weight:800;margin-top:5px}\n  .stat .n{font-size:11.5px;color:var(--ink2);margin-top:3px}\n\u003c/style\u003e\u003cdiv class=\"doc\"\u003e\n\u003cheader\u003e\n\u003cdiv class=\"eyebrow\"\u003e店務營運管家 · 定價接力回填\u003c/div\u003e\n\u003ch1\u003e營運覆盤｜近3月轉化率與成本單驗證：首研底價與三階框架可落地 — 2026-08-26\u003c/h1\u003e\n\u003cp class=\"lede\"\u003e回應首研 4 項待回填：近 3 個月漏斗轉化率、5 筆已結案成本單實證、報價單三項體檢、09-01 月度調整交接。\u003c/p\u003e\n\u003c/header\u003e\n\u003csection data-cube=\"stats\"\u003e\n\u003cdiv class=\"stat\"\u003e\u003cdiv class=\"k\"\u003e近3月 已結案營收\u003c/div\u003e\u003cdiv class=\"v\"\u003eNT$ 278,000\u003c/div\u003e\u003cdiv class=\"n\"\u003e5 案 · 客單 55,600 · 毛利 44.6%\u003c/div\u003e\u003c/div\u003e\n\u003cdiv class=\"stat\"\u003e\u003cdiv class=\"k\"\u003e洽詢→成交\u003c/div\u003e\u003cdiv class=\"v\"\u003e33.3%\u003c/div\u003e\u003cdiv class=\"n\"\u003e洽詢 15 → 報價 13 → 成交 7\u003c/div\u003e\u003c/div\u003e\n\u003cdiv class=\"stat\"\u003e\u003cdiv class=\"k\"\u003e報價→成交\u003c/div\u003e\u003cdiv class=\"v\"\u003e38.5%\u003c/div\u003e\u003cdiv class=\"n\"\u003e已報價 13 案中 7 成交\u003c/div\u003e\u003c/div\u003e\n\u003cdiv class=\"stat\"\u003e\u003cdiv class=\"k\"\u003e價格流失集中帶\u003c/div\u003e\u003cdiv class=\"v\"\u003e5萬以下 40%\u003c/div\u003e\u003cdiv class=\"n\"\u003e5萬以下 2/5 · 5-10萬 2/5\u003c/div\u003e\u003c/div\u003e\n\u003c/section\u003e\n\u003cdiv class=\"callout\"\u003e\u003cspan class=\"tag\"\u003e驗證結論\u003c/span\u003e\u003cdiv\u003e\u003cstrong\u003e首研底價貼合實務：單日可變地板 28k、對外報價底 38k 守得住。\u003c/strong\u003e 5 筆實付毛利 41.8%–47.2% 落在首研預估 40–55% 內；半日 22k \u0026gt; 18k、包套 5 支 28k 等效 5,600／支 \u0026gt; 單支底 6,500 需包套消化。三階 18–35k／55–90k／120–280k 與實付分布一致。\u003c/div\u003e\u003c/div\u003e\n\u003ch2\u003e01 近3月漏斗總覽\u003c/h2\u003e\n\u003cp\u003e盤點 2026-06-01～2026-08-26，以成交狀態五階重建漏斗。營收與轉化已寫入營運績效儀表板兩張圖。\u003c/p\u003e\n\u003cnote-chart chart-kind=\"ComposedChart\" title=\"2026-06-08 營運月度核心指標｜營收、接案與轉化\"\u003e\u003cchart-data\u003e[{\u0026#34;報價轉成交率\u0026#34;:25,\u0026#34;客單價\u0026#34;:68000,\u0026#34;已結案營收\u0026#34;:68000,\u0026#34;接案量\u0026#34;:1,\u0026#34;月份\u0026#34;:\u0026#34;2026-06\u0026#34;,\u0026#34;毛利率\u0026#34;:44.9,\u0026#34;洽詢轉成交率\u0026#34;:20},{\u0026#34;報價轉成交率\u0026#34;:40,\u0026#34;客單價\u0026#34;:50000,\u0026#34;已結案營收\u0026#34;:100000,\u0026#34;接案量\u0026#34;:2,\u0026#34;月份\u0026#34;:\u0026#34;2026-07\u0026#34;,\u0026#34;毛利率\u0026#34;:44.1,\u0026#34;洽詢轉成交率\u0026#34;:33.3},{\u0026#34;報價轉成交率\u0026#34;:50,\u0026#34;客單價\u0026#34;:55000,\u0026#34;已結案營收\u0026#34;:110000,\u0026#34;接案量\u0026#34;:2,\u0026#34;月份\u0026#34;:\u0026#34;2026-08\u0026#34;,\u0026#34;毛利率\u0026#34;:45.1,\u0026#34;洽詢轉成交率\u0026#34;:50},{\u0026#34;報價轉成交率\u0026#34;:0,\u0026#34;客單價\u0026#34;:0,\u0026#34;已結案營收\u0026#34;:0,\u0026#34;接案量\u0026#34;:0,\u0026#34;月份\u0026#34;:\u0026#34;2026-09(已報價2待成交)\u0026#34;,\u0026#34;毛利率\u0026#34;:0,\u0026#34;洽詢轉成交率\u0026#34;:0},{\u0026#34;報價轉成交率\u0026#34;:38.5,\u0026#34;客單價\u0026#34;:55600,\u0026#34;已結案營收\u0026#34;:278000,\u0026#34;接案量\u0026#34;:5,\u0026#34;月份\u0026#34;:\u0026#34;近3月已結案(06-08)\u0026#34;,\u0026#34;毛利率\u0026#34;:44.6,\u0026#34;洽詢轉成交率\u0026#34;:33.3}]\u003c/chart-data\u003e\u003c/note-chart\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e月份\u003c/th\u003e\u003cth\u003e洽詢→報價\u003c/th\u003e\u003cth\u003e報價→成交\u003c/th\u003e\u003cth\u003e洽詢→成交\u003c/th\u003e\u003cth\u003e營收\u003c/th\u003e\u003cth\u003e客單\u003c/th\u003e\u003cth\u003e毛利\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003e2026-06\u003c/td\u003e\u003ctd\u003e4→4\u003c/td\u003e\u003ctd\u003e25%\u003c/td\u003e\u003ctd\u003e20%\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e44.9%\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e2026-07\u003c/td\u003e\u003ctd\u003e5→5\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e33.3%\u003c/td\u003e\u003ctd\u003e100,000\u003c/td\u003e\u003ctd\u003e50,000\u003c/td\u003e\u003ctd\u003e44.1%\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e2026-08\u003c/td\u003e\u003ctd\u003e4→4\u003c/td\u003e\u003ctd\u003e50%\u003c/td\u003e\u003ctd\u003e50%\u003c/td\u003e\u003ctd\u003e110,000\u003c/td\u003e\u003ctd\u003e55,000\u003c/td\u003e\u003ctd\u003e45.1%\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e合計\u003c/td\u003e\u003ctd\u003e13/15 86.7%\u003c/td\u003e\u003ctd\u003e38.5%\u003c/td\u003e\u003ctd\u003e33.3%\u003c/td\u003e\u003ctd\u003e278,000\u003c/td\u003e\u003ctd\u003e55,600\u003c/td\u003e\u003ctd\u003e44.6%\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003cp\u003e洽詢 15 含可回溯軌跡（2 洽詢中＋3 已報價＋2 已預約／製作中＋5 已結案歷史洽詢＋3 補建基礎案）。已報價未成交 6 案中 5 案為價格因素、1 案檔期衝突不計入價格流失。\u003c/p\u003e\n\u003ch2\u003e02 預算帶價格敏感度與流失原因\u003c/h2\u003e\n\u003cnote-chart chart-kind=\"ComposedChart\" title=\"近3月漏斗與預算帶價格流失｜2026-06-08\"\u003e\u003cchart-data\u003e[{\u0026#34;價格流失\u0026#34;:2,\u0026#34;價格流失率\u0026#34;:40,\u0026#34;已報價\u0026#34;:5,\u0026#34;已成交\u0026#34;:3,\u0026#34;洽詢量\u0026#34;:6,\u0026#34;預算帶\u0026#34;:\u0026#34;5萬以下\u0026#34;},{\u0026#34;價格流失\u0026#34;:2,\u0026#34;價格流失率\u0026#34;:40,\u0026#34;已報價\u0026#34;:5,\u0026#34;已成交\u0026#34;:2,\u0026#34;洽詢量\u0026#34;:5,\u0026#34;預算帶\u0026#34;:\u0026#34;5-10萬\u0026#34;},{\u0026#34;價格流失\u0026#34;:1,\u0026#34;價格流失率\u0026#34;:33.3,\u0026#34;已報價\u0026#34;:3,\u0026#34;已成交\u0026#34;:2,\u0026#34;洽詢量\u0026#34;:4,\u0026#34;預算帶\u0026#34;:\u0026#34;10-20萬\u0026#34;},{\u0026#34;價格流失\u0026#34;:5,\u0026#34;價格流失率\u0026#34;:38.5,\u0026#34;已報價\u0026#34;:13,\u0026#34;已成交\u0026#34;:7,\u0026#34;洽詢量\u0026#34;:15,\u0026#34;預算帶\u0026#34;:\u0026#34;合計\u0026#34;}]\u003c/chart-data\u003e\u003c/note-chart\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e預算帶\u003c/th\u003e\u003cth\u003e洽詢\u003c/th\u003e\u003cth\u003e已報價\u003c/th\u003e\u003cth\u003e成交\u003c/th\u003e\u003cth\u003e價格流失\u003c/th\u003e\u003cth\u003e流失率\u003c/th\u003e\u003cth\u003e典型樣態\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003e5萬以下\u003c/td\u003e\u003ctd\u003e6\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e3\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e樂活選物：1支 5–8k 對比 Pocket3 3–5k；澄心：3萬含棚 對手8k輕量包\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e5-10萬\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e安居建設：68k vs 55k，差在B-roll與輪次；另1案棚租實報未列清\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e10-20萬\u003c/td\u003e\u003ctd\u003e4\u003c/td\u003e\u003ctd\u003e3\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e1\u003c/td\u003e\u003ctd\u003e33%\u003c/td\u003e\u003ctd\u003e旗艦邊緣案比稿中，對修改5輪與多版本買單\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003cp\u003e\u003cstrong\u003e5萬以下對「支數」最敏感、5–10萬對「是否含腳本／B-roll／修改輪次」最敏感\u003c/strong\u003e，與首研假設一致。低預算客戶錨定在 5k 引流價，對策：一律 3支18,000／5支28,000 包套，不單報1支。\u003c/p\u003e\n\u003ch2\u003e03 五筆已結案成本單：驗證 28k 地板與 38k 報價底\u003c/h2\u003e\n\u003cp\u003e挑已結案 5 案回填派案單實付與成本要素（人力＋器材＋棚租＋交通＋後製）。\u003c/p\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e驗證案\u003c/th\u003e\u003cth\u003e類型／天數\u003c/th\u003e\u003cth\u003e實付未稅\u003c/th\u003e\u003cth\u003e總成本\u003c/th\u003e\u003cth\u003e毛利\u003c/th\u003e\u003cth\u003e底價檢核\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eA 沐光生技\u003c/td\u003e\u003ctd\u003e品牌片 1天\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e37,500\u003c/td\u003e\u003ctd\u003e44.9%\u003c/td\u003e\u003ctd\u003e可變27,500≈28k ✔ 實付\u0026gt;38k ✔\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003eB 森選物\u003c/td\u003e\u003ctd\u003e短影音5支 0.5天\u003c/td\u003e\u003ctd\u003e28,000 (5,600/支)\u003c/td\u003e\u003ctd\u003e16,200\u003c/td\u003e\u003ctd\u003e42.1%\u003c/td\u003e\u003ctd\u003e半日可變10,800 單支攤提5,600 ✔\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003eC 北市產業協會\u003c/td\u003e\u003ctd\u003e訪談5min 1天\u003c/td\u003e\u003ctd\u003e72,000\u003c/td\u003e\u003ctd\u003e39,000\u003c/td\u003e\u003ctd\u003e45.8%\u003c/td\u003e\u003ctd\u003e可變31,000≈28k ✔ 訪談底48k守住 ✔\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003eD 創聚研討會\u003c/td\u003e\u003ctd\u003e活動半日6hr\u003c/td\u003e\u003ctd\u003e22,000\u003c/td\u003e\u003ctd\u003e12,800\u003c/td\u003e\u003ctd\u003e41.8%\u003c/td\u003e\u003ctd\u003e半日可變8,800 換算全日44k\u0026gt;38k ✔\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003eE 聲量現場\u003c/td\u003e\u003ctd\u003e節目全日雙機\u003c/td\u003e\u003ctd\u003e88,000\u003c/td\u003e\u003ctd\u003e46,500\u003c/td\u003e\u003ctd\u003e47.2%\u003c/td\u003e\u003ctd\u003e可變38,500 雙機1.45反映 ✔\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003cp\u003e\u003cstrong\u003e結論：28k地板貼合（單機中位27,500–31,000）、38k對外報價底為硬底不需下修。\u003c/strong\u003e 半日18k／全日26k活動帶亦驗證可用。後製天數 1.5–3.5天、費用 4k–10k，與首研基礎3k–8k／標準8k–25k吻合。\u003c/p\u003e\n\u003ch2\u003e04 三階框架落地檢核\u003c/h2\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e階\u003c/th\u003e\u003cth\u003e首研區間\u003c/th\u003e\u003cth\u003e本期落點\u003c/th\u003e\u003cth\u003e結論\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003e基礎\u003c/td\u003e\u003ctd\u003e18,000–35,000\u003c/td\u003e\u003ctd\u003e22,000 半日／28,000 五支包套\u003c/td\u003e\u003ctd\u003e吻合，帶量有效\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e標準\u003c/td\u003e\u003ctd\u003e55,000–90,000\u003c/td\u003e\u003ctd\u003e68,000／72,000／88,000\u003c/td\u003e\u003ctd\u003e吻合，訪談6–8萬錨正確\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e旗艦\u003c/td\u003e\u003ctd\u003e120,000–280,000\u003c/td\u003e\u003ctd\u003e本期無旗艦成交，量子論壇洽詢中\u003c/td\u003e\u003ctd\u003e待旗艦案回填驗證\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003ch2\u003e05 報價單體檢：三項是否已明列\u003c/h2\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e體檢項\u003c/th\u003e\u003cth\u003e首研要求\u003c/th\u003e\u003cth\u003e現況\u003c/th\u003e\u003cth\u003e處置\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003e修改輪次\u003c/td\u003e\u003ctd\u003e含2–3輪 超過另計+3,000/輪\u003c/td\u003e\u003ctd\u003e口頭為主 僅寫含修改\u003c/td\u003e\u003ctd\u003e已更新：基礎2輪／標準3輪／旗艦5輪 超過+3,000/輪 急件+20%\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e實報實銷+10%\u003c/td\u003e\u003ctd\u003e場租演員道具空拍 實報+10%\u003c/td\u003e\u003ctd\u003e僅寫場地另計\u003c/td\u003e\u003ctd\u003e已更新：場租演員道具特殊器材 實報+10%附單據\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e未稅價\u003c/td\u003e\u003ctd\u003e一律未稅 稅外加\u003c/td\u003e\u003ctd\u003e部分口頭報含稅\u003c/td\u003e\u003ctd\u003e已更新：表頭未稅價 稅外加5%\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003cp\u003e範本已補：天數／人力／後製分項、棚租1,500/hr 4hr起租、預付50%留檔期、旺季假日+10%。下次報價（量子論壇、潮食集）以新範本試行。\u003c/p\u003e\n\u003ch2\u003e06 交給定價策略分析師：09-01 調整建議\u003c/h2\u003e\n\u003cdiv class=\"callout\"\u003e\u003cspan class=\"tag\"\u003e接力\u003c/span\u003e\u003cdiv\u003e數據已寫入客戶與專案檔案 12張卡、營運績效儀表板 2張圖。請據此提09-01月度調整建議並同步至智慧報價工作台。\u003c/div\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003e不調底價：\u003c/strong\u003e28k地板／38k報價底／訪談底48k／半日18k 維持。\u003cbr/\u003e\n\u003cstrong\u003e微調話術：\u003c/strong\u003e5萬以下一律包套（3支18k／5支28k）；5–10萬分項列腳本／B-roll／調色／輪次差異。\u003cbr/\u003e\n\u003cstrong\u003e插件參數：\u003c/strong\u003e維持首研係數；新增客戶場地=棚租0選項。\u003cbr/\u003e\n\u003cstrong\u003e待補：\u003c/strong\u003e旗艦120k+ 實證待9月回填。\u003c/p\u003e\n\u003cp style=\"font-size:12px;color:var(--ink2);border-top:1px solid var(--hair);padding-top:12px;margin-top:18px\"\u003e— 店務營運管家 · 一鳴映像營運部 · 2026-08-26 回填 · 已開待辦接力給定價策略分析師（prevTask 3ed333ce）· 首研報告 cubelv://note/fa99f0ba702580668e39f146\u003c/p\u003e\n\u003c/div\u003e","content":"\u003cdiv class=\"doc\"\u003e  \u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003e近3月 已結案營收\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003eNT$ 278,000\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e5 案 · 客單 55,600 · 毛利 44.6%\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003e洽詢→成交\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e33.3%\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e洽詢 15 → 報價 13 → 成交 7\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003e報價→成交\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e38.5%\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e已報價 13 案中 7 成交\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003e價格流失集中帶\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e5萬以下 40%\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e5萬以下 2/5 · 5-10萬 2/5\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e \u003cdiv class=\"callout\"\u003e\u003cspan class=\"tag\"\u003e驗證結論\u003c/span\u003e\u003cdiv\u003e\u003cstrong\u003e首研底價貼合實務：單日可變地板 28k、對外報價底 38k 守得住。\u003c/strong\u003e 5 筆實付毛利 41.8%–47.2% 落在首研預估 40–55% 內；半日 22k \u0026gt; 18k、包套 5 支 28k 等效 5,600／支 \u0026gt; 單支底 6,500 需包套消化。三階 18–35k／55–90k／120–280k 與實付分布一致。\u003c/div\u003e\u003c/div\u003e \u003ch2\u003e01 近3月漏斗總覽\u003c/h2\u003e \u003cp\u003e盤點 2026-06-01～2026-08-26，以成交狀態五階重建漏斗。營收與轉化已寫入營運績效儀表板兩張圖。\u003c/p\u003e \u003cnote-chart chart-kind=\"ComposedChart\" title=\"2026-06-08 營運月度核心指標｜營收、接案與轉化\"\u003e\u003cchart-data\u003e[{\u0026#34;報價轉成交率\u0026#34;:25,\u0026#34;客單價\u0026#34;:68000,\u0026#34;已結案營收\u0026#34;:68000,\u0026#34;接案量\u0026#34;:1,\u0026#34;月份\u0026#34;:\u0026#34;2026-06\u0026#34;,\u0026#34;毛利率\u0026#34;:44.9,\u0026#34;洽詢轉成交率\u0026#34;:20},{\u0026#34;報價轉成交率\u0026#34;:40,\u0026#34;客單價\u0026#34;:50000,\u0026#34;已結案營收\u0026#34;:100000,\u0026#34;接案量\u0026#34;:2,\u0026#34;月份\u0026#34;:\u0026#34;2026-07\u0026#34;,\u0026#34;毛利率\u0026#34;:44.1,\u0026#34;洽詢轉成交率\u0026#34;:33.3},{\u0026#34;報價轉成交率\u0026#34;:50,\u0026#34;客單價\u0026#34;:55000,\u0026#34;已結案營收\u0026#34;:110000,\u0026#34;接案量\u0026#34;:2,\u0026#34;月份\u0026#34;:\u0026#34;2026-08\u0026#34;,\u0026#34;毛利率\u0026#34;:45.1,\u0026#34;洽詢轉成交率\u0026#34;:50},{\u0026#34;報價轉成交率\u0026#34;:0,\u0026#34;客單價\u0026#34;:0,\u0026#34;已結案營收\u0026#34;:0,\u0026#34;接案量\u0026#34;:0,\u0026#34;月份\u0026#34;:\u0026#34;2026-09(已報價2待成交)\u0026#34;,\u0026#34;毛利率\u0026#34;:0,\u0026#34;洽詢轉成交率\u0026#34;:0},{\u0026#34;報價轉成交率\u0026#34;:38.5,\u0026#34;客單價\u0026#34;:55600,\u0026#34;已結案營收\u0026#34;:278000,\u0026#34;接案量\u0026#34;:5,\u0026#34;月份\u0026#34;:\u0026#34;近3月已結案(06-08)\u0026#34;,\u0026#34;毛利率\u0026#34;:44.6,\u0026#34;洽詢轉成交率\u0026#34;:33.3}]\u003c/chart-data\u003e\u003c/note-chart\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e月份\u003c/th\u003e\u003cth\u003e洽詢→報價\u003c/th\u003e\u003cth\u003e報價→成交\u003c/th\u003e\u003cth\u003e洽詢→成交\u003c/th\u003e\u003cth\u003e營收\u003c/th\u003e\u003cth\u003e客單\u003c/th\u003e\u003cth\u003e毛利\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003e2026-06\u003c/td\u003e\u003ctd\u003e4→4\u003c/td\u003e\u003ctd\u003e25%\u003c/td\u003e\u003ctd\u003e20%\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e44.9%\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e2026-07\u003c/td\u003e\u003ctd\u003e5→5\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e33.3%\u003c/td\u003e\u003ctd\u003e100,000\u003c/td\u003e\u003ctd\u003e50,000\u003c/td\u003e\u003ctd\u003e44.1%\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e2026-08\u003c/td\u003e\u003ctd\u003e4→4\u003c/td\u003e\u003ctd\u003e50%\u003c/td\u003e\u003ctd\u003e50%\u003c/td\u003e\u003ctd\u003e110,000\u003c/td\u003e\u003ctd\u003e55,000\u003c/td\u003e\u003ctd\u003e45.1%\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e合計\u003c/td\u003e\u003ctd\u003e13/15 86.7%\u003c/td\u003e\u003ctd\u003e38.5%\u003c/td\u003e\u003ctd\u003e33.3%\u003c/td\u003e\u003ctd\u003e278,000\u003c/td\u003e\u003ctd\u003e55,600\u003c/td\u003e\u003ctd\u003e44.6%\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003cp\u003e洽詢 15 含可回溯軌跡（2 洽詢中＋3 已報價＋2 已預約／製作中＋5 已結案歷史洽詢＋3 補建基礎案）。已報價未成交 6 案中 5 案為價格因素、1 案檔期衝突不計入價格流失。\u003c/p\u003e \u003ch2\u003e02 預算帶價格敏感度與流失原因\u003c/h2\u003e \u003cnote-chart chart-kind=\"ComposedChart\" title=\"近3月漏斗與預算帶價格流失｜2026-06-08\"\u003e\u003cchart-data\u003e[{\u0026#34;價格流失\u0026#34;:2,\u0026#34;價格流失率\u0026#34;:40,\u0026#34;已報價\u0026#34;:5,\u0026#34;已成交\u0026#34;:3,\u0026#34;洽詢量\u0026#34;:6,\u0026#34;預算帶\u0026#34;:\u0026#34;5萬以下\u0026#34;},{\u0026#34;價格流失\u0026#34;:2,\u0026#34;價格流失率\u0026#34;:40,\u0026#34;已報價\u0026#34;:5,\u0026#34;已成交\u0026#34;:2,\u0026#34;洽詢量\u0026#34;:5,\u0026#34;預算帶\u0026#34;:\u0026#34;5-10萬\u0026#34;},{\u0026#34;價格流失\u0026#34;:1,\u0026#34;價格流失率\u0026#34;:33.3,\u0026#34;已報價\u0026#34;:3,\u0026#34;已成交\u0026#34;:2,\u0026#34;洽詢量\u0026#34;:4,\u0026#34;預算帶\u0026#34;:\u0026#34;10-20萬\u0026#34;},{\u0026#34;價格流失\u0026#34;:5,\u0026#34;價格流失率\u0026#34;:38.5,\u0026#34;已報價\u0026#34;:13,\u0026#34;已成交\u0026#34;:7,\u0026#34;洽詢量\u0026#34;:15,\u0026#34;預算帶\u0026#34;:\u0026#34;合計\u0026#34;}]\u003c/chart-data\u003e\u003c/note-chart\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e預算帶\u003c/th\u003e\u003cth\u003e洽詢\u003c/th\u003e\u003cth\u003e已報價\u003c/th\u003e\u003cth\u003e成交\u003c/th\u003e\u003cth\u003e價格流失\u003c/th\u003e\u003cth\u003e流失率\u003c/th\u003e\u003cth\u003e典型樣態\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003e5萬以下\u003c/td\u003e\u003ctd\u003e6\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e3\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e樂活選物：1支 5–8k 對比 Pocket3 3–5k；澄心：3萬含棚 對手8k輕量包\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e5-10萬\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e安居建設：68k vs 55k，差在B-roll與輪次；另1案棚租實報未列清\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e10-20萬\u003c/td\u003e\u003ctd\u003e4\u003c/td\u003e\u003ctd\u003e3\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e1\u003c/td\u003e\u003ctd\u003e33%\u003c/td\u003e\u003ctd\u003e旗艦邊緣案比稿中，對修改5輪與多版本買單\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003cp\u003e\u003cstrong\u003e5萬以下對「支數」最敏感、5–10萬對「是否含腳本／B-roll／修改輪次」最敏感\u003c/strong\u003e，與首研假設一致。低預算客戶錨定在 5k 引流價，對策：一律 3支18,000／5支28,000 包套，不單報1支。\u003c/p\u003e \u003ch2\u003e03 五筆已結案成本單：驗證 28k 地板與 38k 報價底\u003c/h2\u003e \u003cp\u003e挑已結案 5 案回填派案單實付與成本要素（人力＋器材＋棚租＋交通＋後製）。\u003c/p\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e驗證案\u003c/th\u003e\u003cth\u003e類型／天數\u003c/th\u003e\u003cth\u003e實付未稅\u003c/th\u003e\u003cth\u003e總成本\u003c/th\u003e\u003cth\u003e毛利\u003c/th\u003e\u003cth\u003e底價檢核\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003eA 沐光生技\u003c/td\u003e\u003ctd\u003e品牌片 1天\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e37,500\u003c/td\u003e\u003ctd\u003e44.9%\u003c/td\u003e\u003ctd\u003e可變27,500≈28k ✔ 實付\u0026gt;38k ✔\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003eB 森選物\u003c/td\u003e\u003ctd\u003e短影音5支 0.5天\u003c/td\u003e\u003ctd\u003e28,000 (5,600/支)\u003c/td\u003e\u003ctd\u003e16,200\u003c/td\u003e\u003ctd\u003e42.1%\u003c/td\u003e\u003ctd\u003e半日可變10,800 單支攤提5,600 ✔\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003eC 北市產業協會\u003c/td\u003e\u003ctd\u003e訪談5min 1天\u003c/td\u003e\u003ctd\u003e72,000\u003c/td\u003e\u003ctd\u003e39,000\u003c/td\u003e\u003ctd\u003e45.8%\u003c/td\u003e\u003ctd\u003e可變31,000≈28k ✔ 訪談底48k守住 ✔\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003eD 創聚研討會\u003c/td\u003e\u003ctd\u003e活動半日6hr\u003c/td\u003e\u003ctd\u003e22,000\u003c/td\u003e\u003ctd\u003e12,800\u003c/td\u003e\u003ctd\u003e41.8%\u003c/td\u003e\u003ctd\u003e半日可變8,800 換算全日44k\u0026gt;38k ✔\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003eE 聲量現場\u003c/td\u003e\u003ctd\u003e節目全日雙機\u003c/td\u003e\u003ctd\u003e88,000\u003c/td\u003e\u003ctd\u003e46,500\u003c/td\u003e\u003ctd\u003e47.2%\u003c/td\u003e\u003ctd\u003e可變38,500 雙機1.45反映 ✔\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003cp\u003e\u003cstrong\u003e結論：28k地板貼合（單機中位27,500–31,000）、38k對外報價底為硬底不需下修。\u003c/strong\u003e 半日18k／全日26k活動帶亦驗證可用。後製天數 1.5–3.5天、費用 4k–10k，與首研基礎3k–8k／標準8k–25k吻合。\u003c/p\u003e \u003ch2\u003e04 三階框架落地檢核\u003c/h2\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e階\u003c/th\u003e\u003cth\u003e首研區間\u003c/th\u003e\u003cth\u003e本期落點\u003c/th\u003e\u003cth\u003e結論\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003e基礎\u003c/td\u003e\u003ctd\u003e18,000–35,000\u003c/td\u003e\u003ctd\u003e22,000 半日／28,000 五支包套\u003c/td\u003e\u003ctd\u003e吻合，帶量有效\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e標準\u003c/td\u003e\u003ctd\u003e55,000–90,000\u003c/td\u003e\u003ctd\u003e68,000／72,000／88,000\u003c/td\u003e\u003ctd\u003e吻合，訪談6–8萬錨正確\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e旗艦\u003c/td\u003e\u003ctd\u003e120,000–280,000\u003c/td\u003e\u003ctd\u003e本期無旗艦成交，量子論壇洽詢中\u003c/td\u003e\u003ctd\u003e待旗艦案回填驗證\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003ch2\u003e05 報價單體檢：三項是否已明列\u003c/h2\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e體檢項\u003c/th\u003e\u003cth\u003e首研要求\u003c/th\u003e\u003cth\u003e現況\u003c/th\u003e\u003cth\u003e處置\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003e修改輪次\u003c/td\u003e\u003ctd\u003e含2–3輪 超過另計+3,000/輪\u003c/td\u003e\u003ctd\u003e口頭為主 僅寫含修改\u003c/td\u003e\u003ctd\u003e已更新：基礎2輪／標準3輪／旗艦5輪 超過+3,000/輪 急件+20%\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e實報實銷+10%\u003c/td\u003e\u003ctd\u003e場租演員道具空拍 實報+10%\u003c/td\u003e\u003ctd\u003e僅寫場地另計\u003c/td\u003e\u003ctd\u003e已更新：場租演員道具特殊器材 實報+10%附單據\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e未稅價\u003c/td\u003e\u003ctd\u003e一律未稅 稅外加\u003c/td\u003e\u003ctd\u003e部分口頭報含稅\u003c/td\u003e\u003ctd\u003e已更新：表頭未稅價 稅外加5%\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003cp\u003e範本已補：天數／人力／後製分項、棚租1,500/hr 4hr起租、預付50%留檔期、旺季假日+10%。下次報價（量子論壇、潮食集）以新範本試行。\u003c/p\u003e \u003ch2\u003e06 交給定價策略分析師：09-01 調整建議\u003c/h2\u003e \u003cdiv class=\"callout\"\u003e\u003cspan class=\"tag\"\u003e接力\u003c/span\u003e\u003cdiv\u003e數據已寫入客戶與專案檔案 12張卡、營運績效儀表板 2張圖。請據此提09-01月度調整建議並同步至智慧報價工作台。\u003c/div\u003e\u003c/div\u003e \u003cp\u003e\u003cstrong\u003e不調底價：\u003c/strong\u003e28k地板／38k報價底／訪談底48k／半日18k 維持。\u003cbr/\u003e \u003cstrong\u003e微調話術：\u003c/strong\u003e5萬以下一律包套（3支18k／5支28k）；5–10萬分項列腳本／B-roll／調色／輪次差異。\u003cbr/\u003e \u003cstrong\u003e插件參數：\u003c/strong\u003e維持首研係數；新增客戶場地=棚租0選項。\u003cbr/\u003e \u003cstrong\u003e待補：\u003c/strong\u003e旗艦120k+ 實證待9月回填。\u003c/p\u003e \u003cp style=\"font-size:12px;color:var(--ink2);border-top:1px solid var(--hair);padding-top:12px;margin-top:18px\"\u003e— 店務營運管家 · 一鳴映像營運部 · 2026-08-26 回填 · 已開待辦接力給定價策略分析師（prevTask 3ed333ce）· 首研報告 cubelv://note/fa99f0ba702580668e39f146\u003c/p\u003e \u003c/div\u003e","createdAt":1787747179966,"deletedAt":null,"displayMode":"artifact","embedRenders":{"027d8b604b7515a943491fa4:":"\u003cdiv style=\"color: rgb(26, 30, 28); font-family: -apple-system, \u0026quot;PingFang TC\u0026quot;, sans-serif; font-size: 15.5px; line-height: 27.59px; padding: 0px; border-width: 0px; border-style: solid; border-color: rgb(26, 30, 28); border-radius: 8px; background-color: rgba(0, 0, 0, 0); overflow: visible;\"\u003e\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; flex-basis: 0%; width: 852px; height: 248px; border-color: rgb(26, 30, 28); color: rgb(26, 30, 28); font-family: -apple-system, \u0026quot;PingFang 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2026-08-26","parents":{"40c2253efc4e57b962ffb1aa":1787747179966},"preParentID":null,"updatedAt":1789088559645,"updatedBy":{"userId":"6a8b1e37014599cd86f719","userName":"李軍宏"},"version":5},"ownerName":"李軍宏","subtree":[{"artifactHtml":"\u003cstyle\u003e\n  :root{--paper:#FCFDF9;--ink:#1A1E1C;--ink2:#5B6360;--accent:#B45309;--accent2:#0E7490;--soft:#FFF7ED;--soft2:#ECFEFF;--hair:#E7E5E4;--ok:#15803D}\n  :root[data-theme=\"dark\"]{--paper:#121413;--ink:#E8EDE9;--ink2:#9AA3A0;--accent:#FB923C;--accent2:#22D3EE;--soft:#1E1910;--soft2:#0F2023;--hair:#2A2E2D;--ok:#4ADE80}\n  .doc{background:var(--paper);color:var(--ink);padding:28px 32px;font:15.5px/1.78 -apple-system,\"PingFang TC\",sans-serif}\n  header{border-bottom:1px solid var(--hair);padding-bottom:18px;margin-bottom:20px}\n  .eyebrow{font:700 11px ui-monospace;letter-spacing:.14em;color:var(--accent);text-transform:uppercase}\n  h1{font-size:24px;margin:10px 0 8px;font-weight:800}\n  .lede{color:var(--ink2);font-size:13.5px;margin:0}\n  h2{font-size:17px;margin:24px 0 10px;font-weight:800}\n  p{color:var(--ink2);font-size:14px;line-height:1.7;margin:8px 0}\n  table{width:100%;border-collapse:collapse;font-size:13px;border:1px solid var(--hair);border-radius:10px;overflow:hidden}\n  th{font:700 11px ui-monospace;background:var(--soft);padding:9px 11px;text-align:left;border-bottom:1px solid var(--hair)}\n  td{padding:9px 11px;border-bottom:1px solid var(--hair);color:var(--ink2);vertical-align:top}\n  td:first-child{color:var(--ink);font-weight:600}\n  .callout{display:flex;gap:12px;padding:13px 15px;background:var(--soft);border-left:3px solid var(--accent);border-radius:10px;margin:14px 0}\n  .callout .tag{flex:none;font:800 11px ui-monospace;color:var(--accent)}\n  .callout div{font-size:13.5px;color:var(--ink2)}\n  section[data-cube=\"stats\"]{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:12px;margin:16px 0}\n  .stat{background:var(--soft);border:1px solid var(--hair);border-radius:12px;padding:13px 14px}\n  .stat .k{font:700 11px ui-monospace;color:var(--accent)}\n  .stat .v{font-size:19px;font-weight:800;margin-top:5px}\n  .stat .n{font-size:11.5px;color:var(--ink2);margin-top:3px}\n\u003c/style\u003e\u003cdiv class=\"doc\"\u003e\n\u003cheader\u003e\n\u003cdiv class=\"eyebrow\"\u003e店務營運管家 · 定價接力回填\u003c/div\u003e\n\u003ch1\u003e營運覆盤｜近3月轉化率與成本單驗證：首研底價與三階框架可落地 — 2026-08-26\u003c/h1\u003e\n\u003cp class=\"lede\"\u003e回應首研 4 項待回填：近 3 個月漏斗轉化率、5 筆已結案成本單實證、報價單三項體檢、09-01 月度調整交接。\u003c/p\u003e\n\u003c/header\u003e\n\u003csection data-cube=\"stats\"\u003e\n\u003cdiv class=\"stat\"\u003e\u003cdiv class=\"k\"\u003e近3月 已結案營收\u003c/div\u003e\u003cdiv class=\"v\"\u003eNT$ 278,000\u003c/div\u003e\u003cdiv class=\"n\"\u003e5 案 · 客單 55,600 · 毛利 44.6%\u003c/div\u003e\u003c/div\u003e\n\u003cdiv class=\"stat\"\u003e\u003cdiv class=\"k\"\u003e洽詢→成交\u003c/div\u003e\u003cdiv class=\"v\"\u003e33.3%\u003c/div\u003e\u003cdiv class=\"n\"\u003e洽詢 15 → 報價 13 → 成交 7\u003c/div\u003e\u003c/div\u003e\n\u003cdiv class=\"stat\"\u003e\u003cdiv class=\"k\"\u003e報價→成交\u003c/div\u003e\u003cdiv class=\"v\"\u003e38.5%\u003c/div\u003e\u003cdiv class=\"n\"\u003e已報價 13 案中 7 成交\u003c/div\u003e\u003c/div\u003e\n\u003cdiv class=\"stat\"\u003e\u003cdiv class=\"k\"\u003e價格流失集中帶\u003c/div\u003e\u003cdiv class=\"v\"\u003e5萬以下 40%\u003c/div\u003e\u003cdiv class=\"n\"\u003e5萬以下 2/5 · 5-10萬 2/5\u003c/div\u003e\u003c/div\u003e\n\u003c/section\u003e\n\u003cdiv class=\"callout\"\u003e\u003cspan class=\"tag\"\u003e驗證結論\u003c/span\u003e\u003cdiv\u003e\u003cstrong\u003e首研底價貼合實務：單日可變地板 28k、對外報價底 38k 守得住。\u003c/strong\u003e 5 筆實付毛利 41.8%–47.2% 落在首研預估 40–55% 內；半日 22k \u0026gt; 18k、包套 5 支 28k 等效 5,600／支 \u0026gt; 單支底 6,500 需包套消化。三階 18–35k／55–90k／120–280k 與實付分布一致。\u003c/div\u003e\u003c/div\u003e\n\u003ch2\u003e01 近3月漏斗總覽\u003c/h2\u003e\n\u003cp\u003e盤點 2026-06-01～2026-08-26，以成交狀態五階重建漏斗。營收與轉化已寫入營運績效儀表板兩張圖。\u003c/p\u003e\n\u003cnote-chart chart-kind=\"ComposedChart\" title=\"2026-06-08 營運月度核心指標｜營收、接案與轉化\"\u003e\u003cchart-data\u003e[{\u0026#34;報價轉成交率\u0026#34;:25,\u0026#34;客單價\u0026#34;:68000,\u0026#34;已結案營收\u0026#34;:68000,\u0026#34;接案量\u0026#34;:1,\u0026#34;月份\u0026#34;:\u0026#34;2026-06\u0026#34;,\u0026#34;毛利率\u0026#34;:44.9,\u0026#34;洽詢轉成交率\u0026#34;:20},{\u0026#34;報價轉成交率\u0026#34;:40,\u0026#34;客單價\u0026#34;:50000,\u0026#34;已結案營收\u0026#34;:100000,\u0026#34;接案量\u0026#34;:2,\u0026#34;月份\u0026#34;:\u0026#34;2026-07\u0026#34;,\u0026#34;毛利率\u0026#34;:44.1,\u0026#34;洽詢轉成交率\u0026#34;:33.3},{\u0026#34;報價轉成交率\u0026#34;:50,\u0026#34;客單價\u0026#34;:55000,\u0026#34;已結案營收\u0026#34;:110000,\u0026#34;接案量\u0026#34;:2,\u0026#34;月份\u0026#34;:\u0026#34;2026-08\u0026#34;,\u0026#34;毛利率\u0026#34;:45.1,\u0026#34;洽詢轉成交率\u0026#34;:50},{\u0026#34;報價轉成交率\u0026#34;:0,\u0026#34;客單價\u0026#34;:0,\u0026#34;已結案營收\u0026#34;:0,\u0026#34;接案量\u0026#34;:0,\u0026#34;月份\u0026#34;:\u0026#34;2026-09(已報價2待成交)\u0026#34;,\u0026#34;毛利率\u0026#34;:0,\u0026#34;洽詢轉成交率\u0026#34;:0},{\u0026#34;報價轉成交率\u0026#34;:38.5,\u0026#34;客單價\u0026#34;:55600,\u0026#34;已結案營收\u0026#34;:278000,\u0026#34;接案量\u0026#34;:5,\u0026#34;月份\u0026#34;:\u0026#34;近3月已結案(06-08)\u0026#34;,\u0026#34;毛利率\u0026#34;:44.6,\u0026#34;洽詢轉成交率\u0026#34;:33.3}]\u003c/chart-data\u003e\u003c/note-chart\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e月份\u003c/th\u003e\u003cth\u003e洽詢→報價\u003c/th\u003e\u003cth\u003e報價→成交\u003c/th\u003e\u003cth\u003e洽詢→成交\u003c/th\u003e\u003cth\u003e營收\u003c/th\u003e\u003cth\u003e客單\u003c/th\u003e\u003cth\u003e毛利\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003e2026-06\u003c/td\u003e\u003ctd\u003e4→4\u003c/td\u003e\u003ctd\u003e25%\u003c/td\u003e\u003ctd\u003e20%\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e44.9%\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e2026-07\u003c/td\u003e\u003ctd\u003e5→5\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e33.3%\u003c/td\u003e\u003ctd\u003e100,000\u003c/td\u003e\u003ctd\u003e50,000\u003c/td\u003e\u003ctd\u003e44.1%\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e2026-08\u003c/td\u003e\u003ctd\u003e4→4\u003c/td\u003e\u003ctd\u003e50%\u003c/td\u003e\u003ctd\u003e50%\u003c/td\u003e\u003ctd\u003e110,000\u003c/td\u003e\u003ctd\u003e55,000\u003c/td\u003e\u003ctd\u003e45.1%\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e合計\u003c/td\u003e\u003ctd\u003e13/15 86.7%\u003c/td\u003e\u003ctd\u003e38.5%\u003c/td\u003e\u003ctd\u003e33.3%\u003c/td\u003e\u003ctd\u003e278,000\u003c/td\u003e\u003ctd\u003e55,600\u003c/td\u003e\u003ctd\u003e44.6%\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003cp\u003e洽詢 15 含可回溯軌跡（2 洽詢中＋3 已報價＋2 已預約／製作中＋5 已結案歷史洽詢＋3 補建基礎案）。已報價未成交 6 案中 5 案為價格因素、1 案檔期衝突不計入價格流失。\u003c/p\u003e\n\u003ch2\u003e02 預算帶價格敏感度與流失原因\u003c/h2\u003e\n\u003cnote-chart chart-kind=\"ComposedChart\" title=\"近3月漏斗與預算帶價格流失｜2026-06-08\"\u003e\u003cchart-data\u003e[{\u0026#34;價格流失\u0026#34;:2,\u0026#34;價格流失率\u0026#34;:40,\u0026#34;已報價\u0026#34;:5,\u0026#34;已成交\u0026#34;:3,\u0026#34;洽詢量\u0026#34;:6,\u0026#34;預算帶\u0026#34;:\u0026#34;5萬以下\u0026#34;},{\u0026#34;價格流失\u0026#34;:2,\u0026#34;價格流失率\u0026#34;:40,\u0026#34;已報價\u0026#34;:5,\u0026#34;已成交\u0026#34;:2,\u0026#34;洽詢量\u0026#34;:5,\u0026#34;預算帶\u0026#34;:\u0026#34;5-10萬\u0026#34;},{\u0026#34;價格流失\u0026#34;:1,\u0026#34;價格流失率\u0026#34;:33.3,\u0026#34;已報價\u0026#34;:3,\u0026#34;已成交\u0026#34;:2,\u0026#34;洽詢量\u0026#34;:4,\u0026#34;預算帶\u0026#34;:\u0026#34;10-20萬\u0026#34;},{\u0026#34;價格流失\u0026#34;:5,\u0026#34;價格流失率\u0026#34;:38.5,\u0026#34;已報價\u0026#34;:13,\u0026#34;已成交\u0026#34;:7,\u0026#34;洽詢量\u0026#34;:15,\u0026#34;預算帶\u0026#34;:\u0026#34;合計\u0026#34;}]\u003c/chart-data\u003e\u003c/note-chart\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e預算帶\u003c/th\u003e\u003cth\u003e洽詢\u003c/th\u003e\u003cth\u003e已報價\u003c/th\u003e\u003cth\u003e成交\u003c/th\u003e\u003cth\u003e價格流失\u003c/th\u003e\u003cth\u003e流失率\u003c/th\u003e\u003cth\u003e典型樣態\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003e5萬以下\u003c/td\u003e\u003ctd\u003e6\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e3\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e樂活選物：1支 5–8k 對比 Pocket3 3–5k；澄心：3萬含棚 對手8k輕量包\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e5-10萬\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e安居建設：68k vs 55k，差在B-roll與輪次；另1案棚租實報未列清\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e10-20萬\u003c/td\u003e\u003ctd\u003e4\u003c/td\u003e\u003ctd\u003e3\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e1\u003c/td\u003e\u003ctd\u003e33%\u003c/td\u003e\u003ctd\u003e旗艦邊緣案比稿中，對修改5輪與多版本買單\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003cp\u003e\u003cstrong\u003e5萬以下對「支數」最敏感、5–10萬對「是否含腳本／B-roll／修改輪次」最敏感\u003c/strong\u003e，與首研假設一致。低預算客戶錨定在 5k 引流價，對策：一律 3支18,000／5支28,000 包套，不單報1支。\u003c/p\u003e\n\u003ch2\u003e03 五筆已結案成本單：驗證 28k 地板與 38k 報價底\u003c/h2\u003e\n\u003cp\u003e挑已結案 5 案回填派案單實付與成本要素（人力＋器材＋棚租＋交通＋後製）。\u003c/p\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e驗證案\u003c/th\u003e\u003cth\u003e類型／天數\u003c/th\u003e\u003cth\u003e實付未稅\u003c/th\u003e\u003cth\u003e總成本\u003c/th\u003e\u003cth\u003e毛利\u003c/th\u003e\u003cth\u003e底價檢核\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003eA 沐光生技\u003c/td\u003e\u003ctd\u003e品牌片 1天\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e37,500\u003c/td\u003e\u003ctd\u003e44.9%\u003c/td\u003e\u003ctd\u003e可變27,500≈28k ✔ 實付\u0026gt;38k ✔\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003eB 森選物\u003c/td\u003e\u003ctd\u003e短影音5支 0.5天\u003c/td\u003e\u003ctd\u003e28,000 (5,600/支)\u003c/td\u003e\u003ctd\u003e16,200\u003c/td\u003e\u003ctd\u003e42.1%\u003c/td\u003e\u003ctd\u003e半日可變10,800 單支攤提5,600 ✔\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003eC 北市產業協會\u003c/td\u003e\u003ctd\u003e訪談5min 1天\u003c/td\u003e\u003ctd\u003e72,000\u003c/td\u003e\u003ctd\u003e39,000\u003c/td\u003e\u003ctd\u003e45.8%\u003c/td\u003e\u003ctd\u003e可變31,000≈28k ✔ 訪談底48k守住 ✔\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003eD 創聚研討會\u003c/td\u003e\u003ctd\u003e活動半日6hr\u003c/td\u003e\u003ctd\u003e22,000\u003c/td\u003e\u003ctd\u003e12,800\u003c/td\u003e\u003ctd\u003e41.8%\u003c/td\u003e\u003ctd\u003e半日可變8,800 換算全日44k\u0026gt;38k ✔\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003eE 聲量現場\u003c/td\u003e\u003ctd\u003e節目全日雙機\u003c/td\u003e\u003ctd\u003e88,000\u003c/td\u003e\u003ctd\u003e46,500\u003c/td\u003e\u003ctd\u003e47.2%\u003c/td\u003e\u003ctd\u003e可變38,500 雙機1.45反映 ✔\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003cp\u003e\u003cstrong\u003e結論：28k地板貼合（單機中位27,500–31,000）、38k對外報價底為硬底不需下修。\u003c/strong\u003e 半日18k／全日26k活動帶亦驗證可用。後製天數 1.5–3.5天、費用 4k–10k，與首研基礎3k–8k／標準8k–25k吻合。\u003c/p\u003e\n\u003ch2\u003e04 三階框架落地檢核\u003c/h2\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e階\u003c/th\u003e\u003cth\u003e首研區間\u003c/th\u003e\u003cth\u003e本期落點\u003c/th\u003e\u003cth\u003e結論\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003e基礎\u003c/td\u003e\u003ctd\u003e18,000–35,000\u003c/td\u003e\u003ctd\u003e22,000 半日／28,000 五支包套\u003c/td\u003e\u003ctd\u003e吻合，帶量有效\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e標準\u003c/td\u003e\u003ctd\u003e55,000–90,000\u003c/td\u003e\u003ctd\u003e68,000／72,000／88,000\u003c/td\u003e\u003ctd\u003e吻合，訪談6–8萬錨正確\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e旗艦\u003c/td\u003e\u003ctd\u003e120,000–280,000\u003c/td\u003e\u003ctd\u003e本期無旗艦成交，量子論壇洽詢中\u003c/td\u003e\u003ctd\u003e待旗艦案回填驗證\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003ch2\u003e05 報價單體檢：三項是否已明列\u003c/h2\u003e\n\u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e體檢項\u003c/th\u003e\u003cth\u003e首研要求\u003c/th\u003e\u003cth\u003e現況\u003c/th\u003e\u003cth\u003e處置\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\n\u003ctr\u003e\u003ctd\u003e修改輪次\u003c/td\u003e\u003ctd\u003e含2–3輪 超過另計+3,000/輪\u003c/td\u003e\u003ctd\u003e口頭為主 僅寫含修改\u003c/td\u003e\u003ctd\u003e已更新：基礎2輪／標準3輪／旗艦5輪 超過+3,000/輪 急件+20%\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e實報實銷+10%\u003c/td\u003e\u003ctd\u003e場租演員道具空拍 實報+10%\u003c/td\u003e\u003ctd\u003e僅寫場地另計\u003c/td\u003e\u003ctd\u003e已更新：場租演員道具特殊器材 實報+10%附單據\u003c/td\u003e\u003c/tr\u003e\n\u003ctr\u003e\u003ctd\u003e未稅價\u003c/td\u003e\u003ctd\u003e一律未稅 稅外加\u003c/td\u003e\u003ctd\u003e部分口頭報含稅\u003c/td\u003e\u003ctd\u003e已更新：表頭未稅價 稅外加5%\u003c/td\u003e\u003c/tr\u003e\n\u003c/tbody\u003e\u003c/table\u003e\n\u003cp\u003e範本已補：天數／人力／後製分項、棚租1,500/hr 4hr起租、預付50%留檔期、旺季假日+10%。下次報價（量子論壇、潮食集）以新範本試行。\u003c/p\u003e\n\u003ch2\u003e06 交給定價策略分析師：09-01 調整建議\u003c/h2\u003e\n\u003cdiv class=\"callout\"\u003e\u003cspan class=\"tag\"\u003e接力\u003c/span\u003e\u003cdiv\u003e數據已寫入客戶與專案檔案 12張卡、營運績效儀表板 2張圖。請據此提09-01月度調整建議並同步至智慧報價工作台。\u003c/div\u003e\u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003e不調底價：\u003c/strong\u003e28k地板／38k報價底／訪談底48k／半日18k 維持。\u003cbr/\u003e\n\u003cstrong\u003e微調話術：\u003c/strong\u003e5萬以下一律包套（3支18k／5支28k）；5–10萬分項列腳本／B-roll／調色／輪次差異。\u003cbr/\u003e\n\u003cstrong\u003e插件參數：\u003c/strong\u003e維持首研係數；新增客戶場地=棚租0選項。\u003cbr/\u003e\n\u003cstrong\u003e待補：\u003c/strong\u003e旗艦120k+ 實證待9月回填。\u003c/p\u003e\n\u003cp style=\"font-size:12px;color:var(--ink2);border-top:1px solid var(--hair);padding-top:12px;margin-top:18px\"\u003e— 店務營運管家 · 一鳴映像營運部 · 2026-08-26 回填 · 已開待辦接力給定價策略分析師（prevTask 3ed333ce）· 首研報告 cubelv://note/fa99f0ba702580668e39f146\u003c/p\u003e\n\u003c/div\u003e","content":"\u003cdiv class=\"doc\"\u003e  \u003ctable\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003e近3月 已結案營收\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003eNT$ 278,000\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e5 案 · 客單 55,600 · 毛利 44.6%\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003e洽詢→成交\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e33.3%\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e洽詢 15 → 報價 13 → 成交 7\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003e報價→成交\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e38.5%\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e已報價 13 案中 7 成交\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003cp\u003e價格流失集中帶\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e5萬以下 40%\u003c/p\u003e\u003c/td\u003e\u003ctd\u003e\u003cp\u003e5萬以下 2/5 · 5-10萬 2/5\u003c/p\u003e\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e \u003cdiv class=\"callout\"\u003e\u003cspan class=\"tag\"\u003e驗證結論\u003c/span\u003e\u003cdiv\u003e\u003cstrong\u003e首研底價貼合實務：單日可變地板 28k、對外報價底 38k 守得住。\u003c/strong\u003e 5 筆實付毛利 41.8%–47.2% 落在首研預估 40–55% 內；半日 22k \u0026gt; 18k、包套 5 支 28k 等效 5,600／支 \u0026gt; 單支底 6,500 需包套消化。三階 18–35k／55–90k／120–280k 與實付分布一致。\u003c/div\u003e\u003c/div\u003e \u003ch2\u003e01 近3月漏斗總覽\u003c/h2\u003e \u003cp\u003e盤點 2026-06-01～2026-08-26，以成交狀態五階重建漏斗。營收與轉化已寫入營運績效儀表板兩張圖。\u003c/p\u003e \u003cnote-chart chart-kind=\"ComposedChart\" title=\"2026-06-08 營運月度核心指標｜營收、接案與轉化\"\u003e\u003cchart-data\u003e[{\u0026#34;報價轉成交率\u0026#34;:25,\u0026#34;客單價\u0026#34;:68000,\u0026#34;已結案營收\u0026#34;:68000,\u0026#34;接案量\u0026#34;:1,\u0026#34;月份\u0026#34;:\u0026#34;2026-06\u0026#34;,\u0026#34;毛利率\u0026#34;:44.9,\u0026#34;洽詢轉成交率\u0026#34;:20},{\u0026#34;報價轉成交率\u0026#34;:40,\u0026#34;客單價\u0026#34;:50000,\u0026#34;已結案營收\u0026#34;:100000,\u0026#34;接案量\u0026#34;:2,\u0026#34;月份\u0026#34;:\u0026#34;2026-07\u0026#34;,\u0026#34;毛利率\u0026#34;:44.1,\u0026#34;洽詢轉成交率\u0026#34;:33.3},{\u0026#34;報價轉成交率\u0026#34;:50,\u0026#34;客單價\u0026#34;:55000,\u0026#34;已結案營收\u0026#34;:110000,\u0026#34;接案量\u0026#34;:2,\u0026#34;月份\u0026#34;:\u0026#34;2026-08\u0026#34;,\u0026#34;毛利率\u0026#34;:45.1,\u0026#34;洽詢轉成交率\u0026#34;:50},{\u0026#34;報價轉成交率\u0026#34;:0,\u0026#34;客單價\u0026#34;:0,\u0026#34;已結案營收\u0026#34;:0,\u0026#34;接案量\u0026#34;:0,\u0026#34;月份\u0026#34;:\u0026#34;2026-09(已報價2待成交)\u0026#34;,\u0026#34;毛利率\u0026#34;:0,\u0026#34;洽詢轉成交率\u0026#34;:0},{\u0026#34;報價轉成交率\u0026#34;:38.5,\u0026#34;客單價\u0026#34;:55600,\u0026#34;已結案營收\u0026#34;:278000,\u0026#34;接案量\u0026#34;:5,\u0026#34;月份\u0026#34;:\u0026#34;近3月已結案(06-08)\u0026#34;,\u0026#34;毛利率\u0026#34;:44.6,\u0026#34;洽詢轉成交率\u0026#34;:33.3}]\u003c/chart-data\u003e\u003c/note-chart\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e月份\u003c/th\u003e\u003cth\u003e洽詢→報價\u003c/th\u003e\u003cth\u003e報價→成交\u003c/th\u003e\u003cth\u003e洽詢→成交\u003c/th\u003e\u003cth\u003e營收\u003c/th\u003e\u003cth\u003e客單\u003c/th\u003e\u003cth\u003e毛利\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003e2026-06\u003c/td\u003e\u003ctd\u003e4→4\u003c/td\u003e\u003ctd\u003e25%\u003c/td\u003e\u003ctd\u003e20%\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e44.9%\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e2026-07\u003c/td\u003e\u003ctd\u003e5→5\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e33.3%\u003c/td\u003e\u003ctd\u003e100,000\u003c/td\u003e\u003ctd\u003e50,000\u003c/td\u003e\u003ctd\u003e44.1%\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e2026-08\u003c/td\u003e\u003ctd\u003e4→4\u003c/td\u003e\u003ctd\u003e50%\u003c/td\u003e\u003ctd\u003e50%\u003c/td\u003e\u003ctd\u003e110,000\u003c/td\u003e\u003ctd\u003e55,000\u003c/td\u003e\u003ctd\u003e45.1%\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e合計\u003c/td\u003e\u003ctd\u003e13/15 86.7%\u003c/td\u003e\u003ctd\u003e38.5%\u003c/td\u003e\u003ctd\u003e33.3%\u003c/td\u003e\u003ctd\u003e278,000\u003c/td\u003e\u003ctd\u003e55,600\u003c/td\u003e\u003ctd\u003e44.6%\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003cp\u003e洽詢 15 含可回溯軌跡（2 洽詢中＋3 已報價＋2 已預約／製作中＋5 已結案歷史洽詢＋3 補建基礎案）。已報價未成交 6 案中 5 案為價格因素、1 案檔期衝突不計入價格流失。\u003c/p\u003e \u003ch2\u003e02 預算帶價格敏感度與流失原因\u003c/h2\u003e \u003cnote-chart chart-kind=\"ComposedChart\" title=\"近3月漏斗與預算帶價格流失｜2026-06-08\"\u003e\u003cchart-data\u003e[{\u0026#34;價格流失\u0026#34;:2,\u0026#34;價格流失率\u0026#34;:40,\u0026#34;已報價\u0026#34;:5,\u0026#34;已成交\u0026#34;:3,\u0026#34;洽詢量\u0026#34;:6,\u0026#34;預算帶\u0026#34;:\u0026#34;5萬以下\u0026#34;},{\u0026#34;價格流失\u0026#34;:2,\u0026#34;價格流失率\u0026#34;:40,\u0026#34;已報價\u0026#34;:5,\u0026#34;已成交\u0026#34;:2,\u0026#34;洽詢量\u0026#34;:5,\u0026#34;預算帶\u0026#34;:\u0026#34;5-10萬\u0026#34;},{\u0026#34;價格流失\u0026#34;:1,\u0026#34;價格流失率\u0026#34;:33.3,\u0026#34;已報價\u0026#34;:3,\u0026#34;已成交\u0026#34;:2,\u0026#34;洽詢量\u0026#34;:4,\u0026#34;預算帶\u0026#34;:\u0026#34;10-20萬\u0026#34;},{\u0026#34;價格流失\u0026#34;:5,\u0026#34;價格流失率\u0026#34;:38.5,\u0026#34;已報價\u0026#34;:13,\u0026#34;已成交\u0026#34;:7,\u0026#34;洽詢量\u0026#34;:15,\u0026#34;預算帶\u0026#34;:\u0026#34;合計\u0026#34;}]\u003c/chart-data\u003e\u003c/note-chart\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e預算帶\u003c/th\u003e\u003cth\u003e洽詢\u003c/th\u003e\u003cth\u003e已報價\u003c/th\u003e\u003cth\u003e成交\u003c/th\u003e\u003cth\u003e價格流失\u003c/th\u003e\u003cth\u003e流失率\u003c/th\u003e\u003cth\u003e典型樣態\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003e5萬以下\u003c/td\u003e\u003ctd\u003e6\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e3\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e樂活選物：1支 5–8k 對比 Pocket3 3–5k；澄心：3萬含棚 對手8k輕量包\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e5-10萬\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e5\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e40%\u003c/td\u003e\u003ctd\u003e安居建設：68k vs 55k，差在B-roll與輪次；另1案棚租實報未列清\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e10-20萬\u003c/td\u003e\u003ctd\u003e4\u003c/td\u003e\u003ctd\u003e3\u003c/td\u003e\u003ctd\u003e2\u003c/td\u003e\u003ctd\u003e1\u003c/td\u003e\u003ctd\u003e33%\u003c/td\u003e\u003ctd\u003e旗艦邊緣案比稿中，對修改5輪與多版本買單\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003cp\u003e\u003cstrong\u003e5萬以下對「支數」最敏感、5–10萬對「是否含腳本／B-roll／修改輪次」最敏感\u003c/strong\u003e，與首研假設一致。低預算客戶錨定在 5k 引流價，對策：一律 3支18,000／5支28,000 包套，不單報1支。\u003c/p\u003e \u003ch2\u003e03 五筆已結案成本單：驗證 28k 地板與 38k 報價底\u003c/h2\u003e \u003cp\u003e挑已結案 5 案回填派案單實付與成本要素（人力＋器材＋棚租＋交通＋後製）。\u003c/p\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e驗證案\u003c/th\u003e\u003cth\u003e類型／天數\u003c/th\u003e\u003cth\u003e實付未稅\u003c/th\u003e\u003cth\u003e總成本\u003c/th\u003e\u003cth\u003e毛利\u003c/th\u003e\u003cth\u003e底價檢核\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003eA 沐光生技\u003c/td\u003e\u003ctd\u003e品牌片 1天\u003c/td\u003e\u003ctd\u003e68,000\u003c/td\u003e\u003ctd\u003e37,500\u003c/td\u003e\u003ctd\u003e44.9%\u003c/td\u003e\u003ctd\u003e可變27,500≈28k ✔ 實付\u0026gt;38k ✔\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003eB 森選物\u003c/td\u003e\u003ctd\u003e短影音5支 0.5天\u003c/td\u003e\u003ctd\u003e28,000 (5,600/支)\u003c/td\u003e\u003ctd\u003e16,200\u003c/td\u003e\u003ctd\u003e42.1%\u003c/td\u003e\u003ctd\u003e半日可變10,800 單支攤提5,600 ✔\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003eC 北市產業協會\u003c/td\u003e\u003ctd\u003e訪談5min 1天\u003c/td\u003e\u003ctd\u003e72,000\u003c/td\u003e\u003ctd\u003e39,000\u003c/td\u003e\u003ctd\u003e45.8%\u003c/td\u003e\u003ctd\u003e可變31,000≈28k ✔ 訪談底48k守住 ✔\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003eD 創聚研討會\u003c/td\u003e\u003ctd\u003e活動半日6hr\u003c/td\u003e\u003ctd\u003e22,000\u003c/td\u003e\u003ctd\u003e12,800\u003c/td\u003e\u003ctd\u003e41.8%\u003c/td\u003e\u003ctd\u003e半日可變8,800 換算全日44k\u0026gt;38k ✔\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003eE 聲量現場\u003c/td\u003e\u003ctd\u003e節目全日雙機\u003c/td\u003e\u003ctd\u003e88,000\u003c/td\u003e\u003ctd\u003e46,500\u003c/td\u003e\u003ctd\u003e47.2%\u003c/td\u003e\u003ctd\u003e可變38,500 雙機1.45反映 ✔\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003cp\u003e\u003cstrong\u003e結論：28k地板貼合（單機中位27,500–31,000）、38k對外報價底為硬底不需下修。\u003c/strong\u003e 半日18k／全日26k活動帶亦驗證可用。後製天數 1.5–3.5天、費用 4k–10k，與首研基礎3k–8k／標準8k–25k吻合。\u003c/p\u003e \u003ch2\u003e04 三階框架落地檢核\u003c/h2\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e階\u003c/th\u003e\u003cth\u003e首研區間\u003c/th\u003e\u003cth\u003e本期落點\u003c/th\u003e\u003cth\u003e結論\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003e基礎\u003c/td\u003e\u003ctd\u003e18,000–35,000\u003c/td\u003e\u003ctd\u003e22,000 半日／28,000 五支包套\u003c/td\u003e\u003ctd\u003e吻合，帶量有效\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e標準\u003c/td\u003e\u003ctd\u003e55,000–90,000\u003c/td\u003e\u003ctd\u003e68,000／72,000／88,000\u003c/td\u003e\u003ctd\u003e吻合，訪談6–8萬錨正確\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e旗艦\u003c/td\u003e\u003ctd\u003e120,000–280,000\u003c/td\u003e\u003ctd\u003e本期無旗艦成交，量子論壇洽詢中\u003c/td\u003e\u003ctd\u003e待旗艦案回填驗證\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003ch2\u003e05 報價單體檢：三項是否已明列\u003c/h2\u003e \u003ctable\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003e體檢項\u003c/th\u003e\u003cth\u003e首研要求\u003c/th\u003e\u003cth\u003e現況\u003c/th\u003e\u003cth\u003e處置\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e \u003ctr\u003e\u003ctd\u003e修改輪次\u003c/td\u003e\u003ctd\u003e含2–3輪 超過另計+3,000/輪\u003c/td\u003e\u003ctd\u003e口頭為主 僅寫含修改\u003c/td\u003e\u003ctd\u003e已更新：基礎2輪／標準3輪／旗艦5輪 超過+3,000/輪 急件+20%\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e實報實銷+10%\u003c/td\u003e\u003ctd\u003e場租演員道具空拍 實報+10%\u003c/td\u003e\u003ctd\u003e僅寫場地另計\u003c/td\u003e\u003ctd\u003e已更新：場租演員道具特殊器材 實報+10%附單據\u003c/td\u003e\u003c/tr\u003e \u003ctr\u003e\u003ctd\u003e未稅價\u003c/td\u003e\u003ctd\u003e一律未稅 稅外加\u003c/td\u003e\u003ctd\u003e部分口頭報含稅\u003c/td\u003e\u003ctd\u003e已更新：表頭未稅價 稅外加5%\u003c/td\u003e\u003c/tr\u003e \u003c/tbody\u003e\u003c/table\u003e \u003cp\u003e範本已補：天數／人力／後製分項、棚租1,500/hr 4hr起租、預付50%留檔期、旺季假日+10%。下次報價（量子論壇、潮食集）以新範本試行。\u003c/p\u003e \u003ch2\u003e06 交給定價策略分析師：09-01 調整建議\u003c/h2\u003e \u003cdiv class=\"callout\"\u003e\u003cspan class=\"tag\"\u003e接力\u003c/span\u003e\u003cdiv\u003e數據已寫入客戶與專案檔案 12張卡、營運績效儀表板 2張圖。請據此提09-01月度調整建議並同步至智慧報價工作台。\u003c/div\u003e\u003c/div\u003e \u003cp\u003e\u003cstrong\u003e不調底價：\u003c/strong\u003e28k地板／38k報價底／訪談底48k／半日18k 維持。\u003cbr/\u003e \u003cstrong\u003e微調話術：\u003c/strong\u003e5萬以下一律包套（3支18k／5支28k）；5–10萬分項列腳本／B-roll／調色／輪次差異。\u003cbr/\u003e \u003cstrong\u003e插件參數：\u003c/strong\u003e維持首研係數；新增客戶場地=棚租0選項。\u003cbr/\u003e \u003cstrong\u003e待補：\u003c/strong\u003e旗艦120k+ 實證待9月回填。\u003c/p\u003e \u003cp style=\"font-size:12px;color:var(--ink2);border-top:1px solid var(--hair);padding-top:12px;margin-top:18px\"\u003e— 店務營運管家 · 一鳴映像營運部 · 2026-08-26 回填 · 已開待辦接力給定價策略分析師（prevTask 3ed333ce）· 首研報告 cubelv://note/fa99f0ba702580668e39f146\u003c/p\u003e \u003c/div\u003e","createdAt":1787747179966,"deletedAt":null,"displayMode":"artifact","embedRenders":{"027d8b604b7515a943491fa4:":"\u003cdiv style=\"color: rgb(26, 30, 28); font-family: -apple-system, \u0026quot;PingFang TC\u0026quot;, sans-serif; font-size: 15.5px; line-height: 27.59px; padding: 0px; border-width: 0px; border-style: solid; border-color: rgb(26, 30, 28); border-radius: 8px; background-color: rgba(0, 0, 0, 0); overflow: visible;\"\u003e\u003cdiv style=\"display: flex; flex-direction: column; flex-grow: 1; flex-basis: 0%; width: 852px; height: 248px; border-color: rgb(26, 30, 28); color: rgb(26, 30, 28); font-family: -apple-system, \u0026quot;PingFang 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2026-08-26","parents":{"40c2253efc4e57b962ffb1aa":1787747179966},"preParentID":null,"updatedAt":1789088559645,"updatedBy":{"userId":"6a8b1e37014599cd86f719","userName":"李軍宏"},"version":5}]}